Approach | GDC

Innovation is the only way to win.

Steve Jobs

Based on our knowledge and experience, we have built for years to improve the effectiveness of product development & innovation. As a result, we have developed a unique approach; Strategic Product Development & Innovation, SPDI .

We are successfully using our approach to help organizations. Whether it concerns strategic choices about (future) products and innovations, the setup of the process or the organization of product development, we support you to make the right choices for your organization and to create success.

Mijn passie is het

succesvol maken van uw innovatie!

As far as we are concerned, product development & innovation can only be successful by achieving an optimal match of the product with your customers and with your organization. This is the foundation of our approach.

Your organization is unique, with your own unique capabilities and opportunities. In our opinion, this always requires a tailor-made approach to do exactly what is necessary to create your success.

Before we get started, we first investigate where exactly the issues and opportunities lie for your organization in product development & innovation.

To do this effectively, we have developed a quick scan that provides quick insight and offers a tailor-made approach for your organization.

INNOVATING SUCCESS

Policy & Strategy

Product development & innovation can only be successful by putting it in the right context. To be able to achieve this, it is essential to consider how new products can contribute to the future of your organization.

Project Development

We stand for the successful completion of your projects. The innovative approach of Giesen Design Consultancy, Strategic Product Development & Innovation, is the ideal approach to achieve this.

Product Branding

Products are the showpieces of your organization. This is the most tangible part that shows what your organization stands for and does. Therefore it is important that products have the appropriate appearance that suits your organization.

Organization

In order for product development & innovation to be successful, the organization must be right. It is important that the right people can give substance to your projects.